Marketing Business Manager
Looking to join an amazing team? We have an opening for a Marketing Business Manager (MBM) in the Americas business at NetApp. This senior level role serves a critical function in helping the company achieve its growth goals. The MBM collaborates closely with the Sales and Marketing to drive the go-to-market strategy based on marketing plans that are consistent with objectives for their Sales region. The Marketing Business Manager (MBM) is accountable for managing and developing the marketing strategy to help grow the business. Acting as the single point of contact to Sales leadership team, the marketing business manager will own strategic marketing, planning and project management leveraging the full breadth of Marketing to deliver against the specific market requirements. This individual:
o Owns the development of an integrated marketing plan that delivers positive results for the Area o Acts as the single point of contact to the Sales leadership team o Aligns with regional leadership to make sure those business goals and metrics align with corporate and business success needs o The conduit between the Sales and the broader Marketing team. Represents Marketing for the Area and represents to the rest of Marketing. o In collaboration with key stakeholders, build, identify, and manage opportunities to build pipeline to help sales achieve bookings goal o Develop marketing plans in alignment with key business goals and business units. The marketing plan should include both direct and indirect routes to market, and focus on multi-touch campaigns for the Region o Oversees the outcomes and results of marketing execution in partnership with the Area leaders and refines future execution through data and insights Job Requirements Holds responsibility for:
o Development of the Market Strategy (all routes to market) for the Area by working with key stakeholders o Development and articulation of the Strategy Execution Priorities to Marketing functional areas of Geo Strategist, Revenue Marketing, Reputation, Learning, Solution, Digital stakeholders by working with the Geo Marketing Leader o Collaboration with Marketing functional teams to build execution plan activity-specific goals and outcomes which aligned to the Revenue Market Strategy o Providing guidance to all marketing functions on Sales Area specific requirements o In alignment with business needs and demands, develop marketing strategies to focus sales/funnel progression, pushing the customer through a structured (but flexible) journey o Become funnel experts for all leads within designated Area. Working closely with Campaigns, Revenue marketing, DSRs, sales and wider marketing team to push opportunities through the funnel all the way to close o Identify marketing strategies to help close late-stages opportunities, both marketing generated leads and non-marketing o Work closely with key stakeholders to evaluate and assess campaign analytics to help sales understand opportunities sitting in and moving through the funnel and pipeline o Strong leadership and decision-making skills, problem-solving capabilities and ability to see the big picture and alignment to sales and marketing opportunities o Work in collaboration with Account Based Marketing team working within the Area o Deal acceleration:
data analysis of pipeline against AOP. Identification of requirements for gaps and accelerate (looking 2-3 quarters out) o Create detailed business analysis by markets, customer segments, products, solutions and verticals to drive targeted marketing programs o Track general business indicators including market trends and competitor's marketing and sales program activities o Participate in regional meetings to maintain knowledge of sales needs and pressures. o Strong communication skills between multiple teams and business units o Collaborate with other business units (channel, cloud, ADC, etc) to create fully integrated plans. o Deliver insight on customers, new buyers, industries and market opportunity to support business objectives, priorities and actions Education IC - Typically requires a minimum of 12 years of related experience.Mgr & Exec - Typically requires a minimum of 8 years of related experience.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
o Owns the development of an integrated marketing plan that delivers positive results for the Area o Acts as the single point of contact to the Sales leadership team o Aligns with regional leadership to make sure those business goals and metrics align with corporate and business success needs o The conduit between the Sales and the broader Marketing team. Represents Marketing for the Area and represents to the rest of Marketing. o In collaboration with key stakeholders, build, identify, and manage opportunities to build pipeline to help sales achieve bookings goal o Develop marketing plans in alignment with key business goals and business units. The marketing plan should include both direct and indirect routes to market, and focus on multi-touch campaigns for the Region o Oversees the outcomes and results of marketing execution in partnership with the Area leaders and refines future execution through data and insights Job Requirements Holds responsibility for:
o Development of the Market Strategy (all routes to market) for the Area by working with key stakeholders o Development and articulation of the Strategy Execution Priorities to Marketing functional areas of Geo Strategist, Revenue Marketing, Reputation, Learning, Solution, Digital stakeholders by working with the Geo Marketing Leader o Collaboration with Marketing functional teams to build execution plan activity-specific goals and outcomes which aligned to the Revenue Market Strategy o Providing guidance to all marketing functions on Sales Area specific requirements o In alignment with business needs and demands, develop marketing strategies to focus sales/funnel progression, pushing the customer through a structured (but flexible) journey o Become funnel experts for all leads within designated Area. Working closely with Campaigns, Revenue marketing, DSRs, sales and wider marketing team to push opportunities through the funnel all the way to close o Identify marketing strategies to help close late-stages opportunities, both marketing generated leads and non-marketing o Work closely with key stakeholders to evaluate and assess campaign analytics to help sales understand opportunities sitting in and moving through the funnel and pipeline o Strong leadership and decision-making skills, problem-solving capabilities and ability to see the big picture and alignment to sales and marketing opportunities o Work in collaboration with Account Based Marketing team working within the Area o Deal acceleration:
data analysis of pipeline against AOP. Identification of requirements for gaps and accelerate (looking 2-3 quarters out) o Create detailed business analysis by markets, customer segments, products, solutions and verticals to drive targeted marketing programs o Track general business indicators including market trends and competitor's marketing and sales program activities o Participate in regional meetings to maintain knowledge of sales needs and pressures. o Strong communication skills between multiple teams and business units o Collaborate with other business units (channel, cloud, ADC, etc) to create fully integrated plans. o Deliver insight on customers, new buyers, industries and market opportunity to support business objectives, priorities and actions Education IC - Typically requires a minimum of 12 years of related experience.Mgr & Exec - Typically requires a minimum of 8 years of related experience.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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